To highlight the pure cotton comfort that Azah’s sanitary pads provide, we worked with soft pastel tones to craft a unique, frame-by-frame textured look. By coupling traditional stop motion and cel animation with digital techniques, we were able to place the packaging in a gentle landscape composed of fluffy, cotton-like elements - such as clouds and cotton candy.
Illustration: Mehr Chatterjee
2d Animation: Mehr Chatterjee
Stop-motion: Mehr Chatterjee
Sound Design: Sid Subramaniam
Additional product photography: Shift Media
Image clean-up: Aditya Dutta
Agency: Shift Media