Reema Maya, the director of the Propah Lady film, had a strong vision: women are here, there’s no right way for women to exist, so stop trying to define us! We worked with Reema to build that bold tone into the graphics as well. The film went viral and was a small step forward for Indian women to exist as themselves. We added a twist to the Puma logo by adding a skirt to it and initially thought that no one would green-light that – but Puma loved it and we ended up running with it.
Motion Graphics Design: Aditya Dutta, Mehr Chatterjee
Animation: Mehr Chatterjee
Writer-Director: Reema Maya
Producer: Kunal Punjabi
Cinematographer: Vikash Nowlakha
Editor: Akshay Mehta
Agency: Digitas India
Campaign Concept and Poem: Siddhi Desai
Costume Stylist: Indrakshi Pattanaik Malik
Hair and Makeup: Tarsha Khorana
Music and Sound: Press Play Studio (Tejas Nair)
Vocals: Nicole Madi
Production Designer: Shravan Patil
Colorist: Sid Meer
Casting: Soumi Roychowdhury, Surekha Sengupta
Campaign photographer: Aman Makkar
Prep Lead: Ria Singh
Chief AD: Sapna Singh
2nd AD: Aadi Sesha Iyer
Assistant producer: Soumi Roychowdhury
1st AC: Srinivas Achary
Set Decorator: Sindu Tamil Selvan
Styling Assistants: Nebo Jayaraj, Rishi Chowdary
HMU Team: Bhaktee Modgil, Neha Parmar, Angela Chenyen, Mayuri Nalli, Divya Shetty
Set Dresser: Madhura Kolekar, Apoorva Sharma
Assistant Editor: Sharvari Barfiwala
3rd AD: Sneha Samuels
Casting Assistant: Natasha Sanjay and Utkarsh Bhardwaj
Featuring (in order of appearance): Mary Kom, Sara Ali Khan, Dutee Chand, Nebo Jeslin Jayaraj, Jennifer Jayaraj, Millo Sunka, Zoya Khan, Ayushi Amrute, Simran Shetty, Ankita Roy, Anjali Lama, Ora Chitkara, Millo Sunka, Pranjal Karwal, Merenla Imsong, Garima Barucha, Aria Sakaria, Marie Antoinette Rego, Ria Singh, Aadi Sesha Iyer, Sapna Singh, Mohna Singh, Women of the Parampara Dhol Troupe, Jazzmine Raine, Supriya Sarin, Marudhar Singh Shekhawat, Shraddha Rao, Satya Wanti, Lata Nikam, Sugandha Salvi, Sakshi Singh
Line Producer: Dilip Sahoo
Production Controller : Kashi Tiwari
Production Manager : Savitri Dhami, Parag Bachewar
Production Assistants : Jagat Jyoti, Imran Sayyed, Bhavik Khetani
