To highlight the pure cotton comfort that Azah’s sanitary pads provide, we worked with soft pastel tones to craft a unique, frame-by-frame textured look. By coupling traditional stop motion and cel animation with digital techniques, we were able to place the packaging in a gentle landscape composed of fluffy, cotton-like elements - such as clouds and cotton candy.

Illustration: Mehr Chatterjee

2d Animation: Mehr Chatterjee

Stop-motion: Mehr Chatterjee

Sound Design: Sid Subramaniam

Additional product photography: Shift Media

Image clean-up: Aditya Dutta

Agency: Shift Media