Nickelodeon India had a sweet idea for their friendship day ident; they wanted to show the journey of two friends from birth to adulthood. Except that these two friends were a pair of underwear. From character design to the final animation, the animated underwear took on many different shapes and sizes – but all were rooted firmly in creating visual humour infused with kawaii cuteness.
Illustration: Aditya Dutta
Animation: Mehr Chatterjee
Sound Design: Pramod Srinivasan