Gully Gang, India’s go to hip-hop crew approached us to promote a property based on two of their member’s love of neon and beats: JD and Proof present Bombay Bop! The fluorescent aesthetic and old school physical neon signage from the poster was translated into the event’s decor. A giant physical version of the logo we designed was specially crafted for the event, and became the backdrop for the artists performing.

Illustration: Aditya Dutta

Animation: Mehr Chatterjee

Gully Gang Design Team: Panini Pandey, Mohit Mukhi